BOSTON UNIVERSITY STUDENT GOVERNMENT
Rebrand
Through this Rebrand, the organization adopted a more consistent visual identity that related to the young academic demographic it represents.
The visual identity is youthful and innovative, while still remanding inclusive and professional. The student body of Boston University excels at the balance between traditional professionalism and critical renewal of these same elite academic spaces.
The new visual identity aims to mimic this with a fresh yet professional design system able to be manipulated and adapted to many formats and many different groups visual preferences.
The new visual identity aims to mimic this with a fresh yet professional design system able to be manipulated and adapted to many formats and many different groups visual preferences.
The rebrand was well received internally and externally, and the instagram received a considerable increase in traction. The organization was able to benefit for the first time from a cohesive identity.
"Having this brand guide has made it easy for me to delegate tasks and be sure the deliverables would always be up to standard."
- Arin Siriamonthep, Communications Department Director